Nicholas Kolcheff, popularly known as NICKMERCS has joined Under Armour as a global ambassador for the brand.
The popular Twitch streamer is a co-owner of FaZe Clan and head of the popular MFAM collective. Now, he’s become a global ambassador for one of the biggest athletic equipment companies in the world, Under Armour.
Moreover, the 30-year-old has now become a Global Ambassador for Under Armour alongside sports stars Stephen Curry, Tom Brady, and Anthony Joshua
According to SBJ Report, the streamer will advertise the company’s brands and products to his audience. Aside from that, he is going to work with the UA Human Performance Team.
BETTER TOGETHER.
@NICKMERCS is now a Global Ambassador for #TeamUA alongside sports stars Stephen Curry, Tom Brady and Anthony Joshua. #MFAMGBT pic.twitter.com/60i4WnMbAi
— The Kinetic Group (@thekineticmgmt) August 4, 2021
UA Human Performance Team is responsible for examining and analyzing how consumers train, compete, and recover. On the other hand, NICKMERCS is going to open up an entirely new market for UA to learn from.
RELATED: Nickmercs confirms he is now a co-owner of FaZe Clan
The streamer has been about promoting a healthier lifestyle with his ‘Get Better Together’ initiative. Furthermore, it teaches his followers how to work out.
Nicholas said that the fitness grind, the gym, the health grind, has been a big part of his life and have been a staple.
As per SullyGnome, a Twitch stats tracker, NICKMERCS has streamed 42 hours of workout. So, on average, each stream has gained more than 22,000 viewers.
MFAM ✘ @UnderArmour pic.twitter.com/GTBTEIJ6ID
— FaZe Nickmercs (@NICKMERCS) August 4, 2021
The streamer uploaded a short clip on his Twitter account titled ‘MFAM ✘ @UnderArmour’. It shows an animated representation of the collaboration of Under Armour and MFAM.
Nicholas wore a black Under Armour jersey. It is worth noting that the jersey had number-9 and NICKMERCS written on the back. Along with the jersey, he also wore an Under Armour cap that had the MFAM logo on one side and the UA logo on the other.
Aside from that, Kolcheff jokingly said that he’s technically now “teammates” with long-time inspiration Dwayne ‘The Rock’ Johnson. Watch this space for the latest gaming and esports news.
