Elon Musk has reportedly purchased a whopping 100,000 GPUs for Twitter’s in-house artificial intelligence project.

The social media platform recently hired two former DeepMind researchers. This is a major sign that Twitter is working on a generative AI that can be trained on its enormous data. Regrettably, the project’s specific goals are still under wraps.

Nevertheless, sources claim that AI could come in handy for improving Twitter’s search functionality. Alternatively, the tech could be used for Twitter’s advertising business. GPUs (graphics processing units) are designed to perform several calculations in parallel.

Elon Musk reportedly buys 100, 000 GPUs

So, GPUs are ideal for AI and machine learning tasks that require substantial computation power, according to a GizmoChina report. Moreover, GPUs can expedite the training of deep learning models by processing multiple data in a short amount of time. So, it is safe to say that GPUs can turn out to be important components in AI research and development.

Some earlier reports suggest Musk did not support OpenAI‘s for-profit subsidiary, and left the AI company amid a power struggle with co-founders. The business magnate had reportedly promised to provide OpenAI about $1 billion but stopped payments after leaving the company. OpenAI was understandably struggling to raise cash before securing a $1 billion investment from Microsoft.

Notably, Twitter can take advantage of an AI model in multiple ways. Aside from using AI to enhance its search functionality, Twitter can use it to improve its understanding of users’ needs and preferences. This would enable the company to provide better recommendations and more personalized content.

Likewise, AI could breathe new life into Twitter’s advertising business by enabling advertisers to reach their target audiences without breaking a sweat. Also, AI could prove to be useful for measuring the effectiveness of advertisers’ campaigns.